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Enhancing email marketing performance with artificial intelligence Smart Insights

#artificialintelligence

Not long ago, the marketing process was seen as a human endeavor perfected through several cases of trial and error. The idea of automation streamlining the marketing process looked like science fiction. But with the dawn of the Digital Age, new technologies are transforming the marketing landscape. One such technology is Artificial Intelligence (AI). The first breakthrough of AI was in 2016 with the introduction of machine learning.